Job Description:
Latest job information from Goodman Fielder New Zealand for the position of Category Activation Manager. If the Category Activation Manager vacancy in Auckland matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.
Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at Goodman Fielder New Zealand for the position of Category Activation Manager below matches your qualifications.
We're looking for an experienced Category Activation Manager to join our Customer & Category Activation team.
This is an exciting opportunity to bridge the gap between strategy and execution—bringing category, shopper and marketing strategies to life across New Zealand's leading retail customers.
Working closely with Category, Marketing, Sales and Field teams, you'll develop customer activation plans that deliver commercial results, create engaging in-store experiences and strengthen our partnerships with customers. If you're commercially minded, thrive on collaboration and enjoy turning insights into action, this is the role for you.
What you will do
- Develop and deliver customer and channel activation plans that drive category growth
- Translate shopper, category and customer insights into compelling in-market activations
- Partner with Sales, Marketing and Category teams to execute best‑class campaigns
- Manage promotional calendars, trade investment and activation planning processes
- Build strong relationships with customers and internal stakeholders
- Analyse campaign performance and continuously improve activation effectiveness
- Champion a consistent, insight‑led approach to customer activation
What you will bring
- 3-5 years' experience in Category, Sales, Trade Marketing or Marketing within FMCG
- Experience using data and shopper insights to influence commercial decisions
- Strong analytical skills with experience using Nielsen or similar market data tools
- Excellent communication, stakeholder management and influencing skills
- Ability to manage multiple projects and deliver at pace
- Commercial mindset with a passion for creating winning customer experiences
- Exposure to working with retail media agencies is desirable
About us
We are a leading regional food company across Australia, New Zealand and Asia Pacific, delivering some of New Zealand's most iconic and trusted brands including Edmonds, Meadow Fresh, Freya's, Molenberg and Puhoi Valley.
We believe that success comes down to our people. We're driven by our values - We Grow Together, We Keep Things Simple, We Get Stuff Done - and we're committed to creating a workplace where everyone can thrive. With opportunities across brands, functions and markets, Goodman Fielder is a place where careers are built, not just jobs.
- Hybrid working and flexible ways of working
- Competitive salary package and employee benefits
- Work with some of New Zealand's most recognised FMCG brands
- Join a collaborative, innovative and high‑performing commercial team
- Ongoing learning, development and long‑term career opportunities
- Make a real impact by shaping how our brands come to life in‑store
Ready to bring strategy to life?
Apply now and help create the customer experiences that grow some of New Zealand's most loved food brands.
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Job Info:
- Company: Goodman Fielder New Zealand
- Position: Category Activation Manager
- Work Location: Auckland
- Country: NZ
How to Submit an Application:
After reading and understanding the criteria and minimum qualification requirements explained in the job information Category Activation Manager at the office Auckland above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.
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